I used to think sports were just about winning and losing. But then I found out something amazing. Athletic excellence and making a difference are now a perfect pair. Boris Gojanovic changed sports medicine in Geneva. The Paris Olympics cut carbon emissions by 54.6%. The UN’s Sports for Climate Action Framework is getting 270 sports …
Let’s clear up the greenwashing confusion. True sports leadership isn’t just about planting trees on Earth Day. It’s about using big events to really make a difference for the environment. While big oil companies put their logos on stadiums, athletes and communities were working on real change. Sport has a unique power to grab everyone’s …
Let’s be honest – when most people imagine athletic training, they picture whistle-blowing coaches and sweaty locker rooms, not climate action. But here’s the plot twist: the playing field is becoming the new frontier for environmental consciousness. I’ve watched this evolution firsthand, from when “going green” meant recycling water bottles to today’s programs that would …



