sports tourism revenue reached $111.2B in 2025 direct spending; here is what the 2026 data means for events, cities and standards.

World Cup Travel brought an $8.1B projected spend test for host cities, with lodging gains, uneven demand, and accountability questions.

Fan travel shaped the Dublin college football event, from U.S. visitor stays to measured economic impact around the Aer Lingus Classic.

World Cup Travel demand rose unevenly across 2026 host cities, with gains in air bookings, hotel rates, and mixed local outcomes.

Royals Stadium Impact analysis for Kansas City tourism, with cautious jobs, events, visitor demand, and downtown spending takeaways.

Philadelphia Sports Tourism gained evidence from MLB All-Star Week, from hotel demand to fan festival turnout and state support.